Market Insights & Investment Analysis | TradeFables A company announces record revenue. Sales are up 40%. Management celebrates another exceptional quarter. Yet the stock falls 15% the following morning. How can that happen? Surely a business growing that quickly should be worth more? Not necessarily. One of the most important lessons in stock market investing is that revenue growth, profit growth and shareholder returns are three different things. A business can sell more pr

Market Insights & Investment Analysis | TradeFables A rising share price can attract your attention. A convincing story can capture your imagination. But neither tells you whether a stock deserves your money. Imagine two companies trading at £20 per share. One is profitable, generates cash, carries manageable debt and has customers who return year after year. The other is losing money, regularly issues new shares and depends on optimistic forecasts to justify its valuation. T